This book charts the emergence of a vibrant new
type of brand from the emerging markets. This new type
of brand is Made With more concerned with design,
community and fusion rather than the classic Western
brand that is Made by (by Coco Chanel or Steve Jobs)
based upon the cult of the ego, icon, author and
personality. John Grant compares this trend with the
emergence of Japanese superbrands from the 1970s onwards
which were modern and globally relevant, but drawn from
very different cultural values and aesthetics. Through
following the inside story of these brands, the reader
gets an insightful access into these newly emerging
societies, their values and aspirations. The region
which this book covers is the Islamic Interland, taking
in interviews with leading brand creators in locations
including Istanbul, Beirut, Dubai, Jordan, Jakarta and
many others across the Middle and Far East. In these
pages you will meet the producer of a TV show that was a
hit in 53 countries, Obama s State Representative to the
Muslim World, pioneers of the Arabic Web scene involved
in $100m+ deals, sustainability experts and social
venture pioneers, politicians and activists, secular
democrats and hijab wearing fashionistas, and a full
cast of fabulous creative designers, entrepreneurs and
artists in many different creative fields.
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