Bruce Mau describes his studio as a
''multi-disciplinary think tank where designers, artists
and architects, curators, filmmakers and writers
collaborate ...'' In interviews and in his own writings,
Mau rarely alludes overtly to nuts-and-bolts design
issues such as typography, page design, color, and
proportion. Instead, his work critically engages what he
calls the ''global image economy'': a new world order
characterized by the impact of sophisticated
reproduction technology, the proliferation of logos and
printed advertisements, digitally manipulated imagery,
celebrity culture, and electronic commerce, among other
late-twentieth-century phenomena. This book begins with
a one-page text titled ''Styling Life: Declaration,''
which succinctly defines the firm's approach and
includes the statement, ''Here we accept the accidents,
the encounters, the interruptions and the failures of
design practice along with its successes and elations.''
Daily experience and direct engagement with the often
unstable world around us inform his work more so than
theory; in effect, design for Mau is something one lives
-- a life style -- rather than something one does.Text
forms the armature of the book and traverses a variety
of subjects germane to contemporary design culture;
project documentation is inserted between the essays.
The book has a tripartite structure based on the themes
Life Theories (essays, credos, declarations), Life
Projects (studio work from Bruce Mau Design), and Life
Stories (Bruce Mau's personal anecdotes, musings, and
reminiscences; memorable moments in his career). The
individual texts and project documentation that make up
these three sections are interwoven throughout the book
instead of falling sequentially in linear fashion.
Readers may move, for example, from an essay on
typography to a story about meeting John Cage, to a
project presentation for Zone Books. |
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