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Jewels in the
Crown: How Tata of India Transformed Britain's Jaguar
and Land Rover |
PRODUCT
DETAILS: Author: Ray
Hutton Language: English Publisher: Elliott &
Thompson Publication Date: 13 Jun 2013 Dimensions: 23.6 x 15.4 x 2.2 cm Format:
Hardcover Pages: 224 Condition: NEW Product_ID: 19AD7C9827
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Jewels in the Crown provides an analysis of Tata's
acquisition of Jaguar and Land Rover in 2008, and
subsequent transformation of their fortunes, written by
an award-winning motoring writer. Ray Hutton goes behind
the scenes to examine how Tata have not only returned
the business to profit, but also transformed the public
image of these long-established British brands. At the
time of the takeover, both brands (once the crown jewels
of the British motor industry) had been tarnished by a
patchy reputation for quality and reliability. Tata
bought a new approach to the business, with fast
decision-making and a solid, sustainable, long-term
strategy. Factory efficiency was improved and a major
export drive accompanied by a succession of
carefully-positioned new models, from the Jaguar XJ
Saloon and F-Type sports car to the Evoque and the new,
lighter but more luxurious Range Rover flagship. The
result was a remarkable change of fortunes. This book
shows how it was done.
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Książki
wysyłamy w ciągu 5-7 dni roboczych.
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