Storefront design in Japan is part of Japanese culture and reflects the traditional concern for aesthetics, symmetry, discretion and simplicity. The commercial culture from brand identity to consumer psychcology calls for distinctive, innovative design statements consistent with widely diverse and high quality goods and services. This book presents the best of contemporary storefront design taking account of layout, colour, lighting, advertisement drawing, logo design, display cases and materials. It also shows the critical importance of the store window space to both the brand owner and the storefront designer.