Introducing Entrepreneurship: A Practical Guide by Alison Price and David Price is packed with case studies of modern-day entrepreneurs who have started-up their own successful businesses.

In this practical guide to entrepreneurship you'll discover the ideas, winning strategies and expert advice from modern-day entrepreneurs, which you can apply to your own business start-up. So whether you have the urge to start your own business and want to learn how best to do it, or you have begun your entrepreneurial journey and want to take your business to the next level of success, this practical and inspirational guide will help you make your business perform at its best.

Introducing Entrepreneurship: A Practical Guide will reveal a blueprint for entrepreneurial success that modern-day entrepreneurs are using to create business start-ups, find their niche, identify target markets, market their business effectively, generate leads, turn leads into sales, and make their business a success.