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Internet Marketing:
How to Get a Website that Works for Your
Business |
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PRODUCT
DETAILS:
Author: Nigel T.
Packer
Language: English
Publisher: Right Way
Publication Date:
28 Aug 2008
Dimensions:
19.4 x 12.8 x 2.6
cm
Format: Paperback
Pages: 256
Condition: NEW
Product_ID: A716ACA209
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Seventy per cent of UK businesses have a website. But
90 per cent of those websites don't fulfil the
expectations of their business owners and don't provide
the services their customers are seeking. Nigel T Packer
guides business owners and managers through the maze of
getting a successful website. He explains the principles
that website owners need to follow to provide the right
service to their customers and to maximise sales, they
must: define the type of website the particular business
needs; understand what customers want from the website;
analyse problems and defects in their existing website;
select the correct keywords to target profitable
customers; enable search engines to find the website
quickly and rank it highly; make sure the website is
easy to use and accessible to all; research competitors'
websites; find the right web developers and communicate
effectively with them; and, test the website thoroughly
before it goes live. |
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Książki
wysyłamy w ciągu 5-7 dni roboczych.
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