''Industrial Light & Magic'' tells the story, through the words of the filmmakers, artists, and technicians who forever changed the world of cinema, of the multiple-Academy-Award-winning visual effects house, Industrial Light & Magic, which was founded by George Lucas in 1975 and celebrated its 35th anniversary in 2010. Featuring never-before-seen imagery, ''Industrial Light and Magic'' begins with the tale of a small team of students, engineers, and artists who pioneered analogue effects that had never been attempted or realised on the screen for ''Star Wars'' (1977), and continues through the company's rapid expansion and work, over the next three decades, on more than three hundred films - and into the digital and computer-generated effects era - including the ''Star Wars Saga'', ''the Indiana Jones'' series, ''the Back to the Future'' trilogy, several ''Star Trek'' films, ''the Jurassic Park'' trilogy, ''the Harry Potter'' franchise, ''Ghostbusters II'', ''Who Framed Roger Rabbit'', ''the Pirates of the Caribbean'' franchise, ''Iron Man'', ''Avatar'', and the ''Transformers'' films.This richly illustrated book, featuring extensive commentary by George Lucas, Dennis Murren, John Knoll, Pablo Helman, Rob Coleman, Lorne Peterson, and others, covers the entire scope of ILM's history and filmography, but focuses on the state-of-the art accomplishments and technical achievements from 1996 onward, offering a crash course and behind-the-scenes view on the most groundbreaking effects being created today.