This year alone, 3.2 million US students will
graduate from college and unprecedented percentages of
them will be unable to obtain jobs in their desired
fields. The key for young professionals to escape this
cycle isn't in the outdated tactics of climbing the
corporate ladder, but rather in forging their own unique
paths. Improvise, by GolinHarris CEO Fred Cook, is an
inspiring story of how Cook followed an unusual yet
fascinating path from young adulthood to the corner
office. Improvise combines Cook's lifetime of uncommon
experiences with his insights from a successful
corporate career, as a means to help recent graduates
and young entrepreneurs uncover the professional skills
that exist outside any traditional office. Following
college, Cook was initiated into the business world
through a dozen lackluster yet enlightening jobs,
including pool hustler, chauffeur for drunks, cabin boy,
doorman, and Italian leather salesman. Now he provides
counsel to blue-chip companies like Nintendo,
McDonald's, Wal-Mart, BP, and Toyota, and has worked
personally with Jeff Bezos, Michael Eisner, and Steve
Jobs. Filled with colorful anecdotes and hilarious yet
poignant moments, Improvise delivers practical tips on
how people can change their perspectives, using unique
life experiences as means to an end. |
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