Named One of the Best Books of 2011 by NPR - ''Spin''
- ''USA Today'' - CNBC - Pitchfork - ''The Onion'' -
''The Atlantic'' - The Huffington Post - VEVO - ''The
Boston Globe'' - ''The San Francisco Chronicle''
Remember the first time you saw Michael Jackson dance
with zombies in ''Thriller''? Diamond Dave karate kick
with Van Halen in ''Jump''? Tawny Kitaen turning
cartwheels on a Jaguar to Whitesnake's ''Here I Go
Again''? The Beastie Boys spray beer in ''(You Gotta)
Fight for Your Right (To Party)''? Axl Rose step off the
bus in ''Welcome to the Jungle''? Remember When All You
Wanted Was Your MTV? It was a pretty radical idea-a
channel for teenagers, showing nothing but music videos.
It was such a radical idea that almost no one thought it
would actually succeed, much less become a force in the
worlds of music, television, film, fashion, sports, and
even politics. But it did work. MTV became more than
anyone had ever imagined. ''I Want My MTV'' tells the
story of the first decade of MTV, the golden era when
MTV's programming was all videos, all the time, and kids
watched religiously to see their favorite bands, learn
about new music, and have something to talk about at
parties. From its start in 1981 with a small cache of
videos by mostly unknown British new wave acts to the
launch of the reality-television craze with ''The Real
World'' in 1992, MTV grew into a tastemaker, a career
maker, and a mammoth business. Featuring interviews with
nearly four hundred artists, directors, VJs, and
television and music executives, ''I Want My MTV'' is a
testament to the channel that changed popular culture
forever. |
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