The classic handbook for launching and sustaining a
career that ''explodes the romantic notion of the
starving artist,'' (''The New York Times'') with a
brand-new chapter on Internet art marketingNow in its
sixth edition, ''How to Survive and Prosper as an
Artist'' is the definitive guide to taking control of
your career and making a good living in the art world.
Drawing on nearly three decades of experience, Caroll
Michels offers a wealth of insider's information on
getting into a gallery, being your own PR agent, and
negotiating prices, as well as innovative marketing,
exhibition, and sales opportunities for various artistic
disciplines. She has also added a new section on digital
printmaking and marketing in this emerging field.Most
notably, this sixth edition contains an entirely new
chapter: ''Art Marketing on the Internet.'' Michels
offers criteria for selecting an ideal Web designer for
your online portfolio and for organizing your Web
presence, and shares proven methods for attracting
curators, dealers, and private clients to your site. She
also addresses vital legal concerns in the age of
e-commerce, including copyrighting and registering your
art, and finally, the appendix of resources,
consistently updated online at Michels's site the Artist
Help Network (www.artisthelpnetwork.com), is fully
revised. |
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