Hello World is Alice Rawsthorn's
definitive guide to design and modern life
Design is one of the most powerful forces in our
lives. When deployed wisely, it can bring us pleasure,
choice, strength, decency and much more. But if its
power is abused, the outcome can be wasteful, confusing,
humiliating, even dangerous. None of us can avoid being
affected by design, whether or not we wish to. It is so
ubiquitous that it determines how we feel and what we
do, often without our noticing. Hello World
explores design's influence on our lives. Written by the
renowned design critic Alice Rawsthorn and designed by
the award-winning book designer Irma Boom, it describes
how warlords, scientists, farmers, hackers, activists
and designers have used design to different ends
throughout history: from the macabre symbol invented by
18th century pirates to terrorise their victims into
surrender, to one woman's quest for the best possible
prosthetic legs and the evolution of the World Cup ball.
At a time when we face colossal changes,
unprecedented in their speed, scale and intensity - from
the deepening environmental crisis, to giant leaps in
science and technology - Hello World explains how
design can help us to make sense of them andto turn them
to our advantage. 'Hello World is a new book
by Alice Rawsthorn, the one and only, the best design
critic in the entire world. She keeps the banner of
design flying high. Irma Boom designed it, and Irma is
simply the best book designer alive' Paola Antonelli,
Senior Curator of Architecture and Design at the
Museum of Modern Art, New York Praise for
Alice Rawsthorn's Yves Saint Laurent 'As
gripping as a thriller, packed with plot, character and
atmosphere' The Times 'Rawsthorn's excellent
biography isn't merely a story about clothes, but of
crises, comebacks and drug clinics, and as a document of
the time it is compulsive' Evening
Standard 'The best book I have ever read about
the mesmerising cruelty of fashion' The
Spectator 'Intelligent and pragmatic... this is a
page-turner of a book' New Statesman 'What a
story! A skilful interweaving of the artistic, business
and emotional life of a great couture house' Mail on
Sunday Alice Rawsthorn is the design critic of
the International Herald Tribune, the global
edition of the New York Times. Her weekly Design
column is syndicated worldwide. A trustee of Arts
Council England and the Whitechapel Gallery in London,
she is chair of trustees at the Chisenhale Gallery and
the author of an acclaimed biography of Yves Saint
Laurent.
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