Experienced franchiser Shelly Sun shares practical
advice, insights, and her own compelling experiences to
help readers discover the power and avoid the pitfalls
of franchising their businesses. This title features a
low-risk, low-capital path to astounding growth. In
today's economic environment, and long into the future,
access to capital is limited. Successful business owners
have few options for dramatically expanding their brand,
taking it to the regional, national, or even
international arena. This book describes how readers,
through franchising, can use other people's money and
leverage their success for rapid growth; Covers the
entire process of franchising. Most books on franchising
focus on educating the franchisee, but this book is
designed to fully educate the franchiser. The author
walks readers through each stage of the franchising
process: from determining if they have a franchisable
concept, to assembling a professional team without
wasting money, to adjusting the business model along the
way for optimum growth, to growing as a leader to assume
new challenges; Written by an experienced, nationally
lauded franchiser. Unlike many authors of books on
franchising, Shelly Sun has been through the process,
growing her business from $1 million to $100 million in
five years. She's been named entrepreneur of the year by
the International Franchise Association and is being
featured on a network prime-time show about compelling
companies. The book offers practical advice like that in
"Franchising for Dummies", with a focus on business
growth for the franchiser, as in "Franchising and
Licensing" by Andrew Sherman.
|
|