This much-heralded classic of page design offers sure-fire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. The book is a collection of more than 2,000 visual "idea-generators"-illustrations and line art drawn by the author himself-that visualize the various abstract problems that page editors encounter, such as the passage of time, spatial relationships, or mental processes such as "deciding." The images are loosely arranged in five groups that reflect the key concepts of design: mime (body language, pointing, showing, displaying); time; place; type; and idioms. Each example is accompanied by engaging comments that explain how each of the presented solutions contributes to more efficient, eye-catching page design: grabbing the reader's attention; presenting editorial material; combining content and images; using mugshots; breaking up text; and much more. Written and illustrated by an internationally renowned icon of publication design who is known for his wit and engaging style, this invaluable companion is a unique marriage of profound technical advice in a light-hearted, visually compelling format. Geared to both nondesigners and designers, the book contains a thorough index, which makes it suitable both for targeted problem-solving and random "idea fishing." For anyone aspiring to create the perfect newsletter, magazine, educational publication, or business presentation, this book provides a rich pool of ideas and practical solutions.