Comedian Ian Coburn relives his funniest dating failures in the best dating advice book geared toward both sexes. Ian shares lessons learned from his embarrassing escapades and tackles some of the biggest questions men and women have about each other: Do guys know they favor one breast over the other? Why do women like jerks? Why don't guys call? Why don't women call back? What's the best away to approach a woman at a bar? Why are men so bad at reading signals? He also admits that it's harder to be a woman than a man and tells why.