Global Search Engine Optimization: Fine-Tuning Your
International Search Engine Results by Anne F. Kennedy
and Kristjan Mar Hauksson is a SEMPO (Search Engine
Marketing Professionals Organization) recommended read.
Use search to reach all your best customers-worldwide!
Don't settle for U.S.-only, English-only search
marketing: master global search marketing, and reach all
your most profitable customers and prospects-wherever
they are! Leading global search experts Anne Kennedy and
Kristjan Mar Hauksson identify all the challenges
associated with global search marketing, and offer
proven solutions for every key issue, from culture and
communication to technology and law. Discover surprising
local differences in how people search, craft online
marketing campaigns that reflect local cultures, and
learn how to profit from tools and social platforms most
North American marketers have never even heard of! ANNE
F. KENNEDY, founder and managing partner of Beyond Ink,
provides search engine marketing to companies
worldwide.After providing search engine consulting to
hundreds of companies-including Hearst Newspapers,
Philips Lifeline, and Dunkin' Donuts-and launching
dotcoms Zillow and Avvo online, she formed an
international online marketing consortium with Nordic
eMarketing in Reykjavik, London, Stockholm, Rome, and
Beijing. Anne was a founding member of the board of
directors for Helium.com, acquired by publishing giant
R.R. Donnelly in 2011. KRISTJ N M R HAUKSSON has
developed search marketing solutions since 1999.
Hauksson's company, Nordic eMarketing, specializes in
multilingual online communications, organic SEO, and
search marketing in verticals such as tourism, finance,
government, and pharmaceuticals. Kristjan founded
Iceland's SEO/SEM forum, is on the board of SEMPO, and
organizes the annual Reykjavik Internet Marketing
Conference.You'll Learn How To: * Build cost-effective
campaigns that leverage commonalities in global search
markets * Choose the right search media for each
market-including markets Google doesn't dominate *
Achieve higher rankings in search engines around the
world * Organize effective global pay-per-click
campaigns * Search-optimize online PR and other content
* Craft mobile sites and apps for international
audiences * Use web analytics to track KPIs in
multilingual/multicultural campaigns * Find the best
non-U.S. information resources for better search
marketing * Prepare for the future of global search
INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: *
Brazil * China, Hong Kong, Taiwan * France * Germany *
India * Italy * Japan * Mexico * Middle East * North
Africa * French-speaking Canada * Russia * Nordic
countries * Singapore * South Korea * Spain *
Spanish-speaking South America * The Netherlands *
United Kingdom |
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