In the fall of 1980, Genentech, Inc., a little-known
California genetic engineering company, became the
overnight darling of Wall Street, raising over $38
million in its initial public stock offering. Lacking
marketed products or substantial profit, the firm
nonetheless saw its share price escalate from $35 to $89
in the first few minutes of trading, at that point the
largest gain in stock market history. Coming at a time
of economic recession and declining technological
competitiveness in the United States, the event provoked
banner headlines and ignited a period of speculative
frenzy over biotechnology as a revolutionary means for
creating new and better kinds of pharmaceuticals, untold
profit, and a possible solution to national economic
malaise. Drawing from an unparalleled collection of
interviews with early biotech players, Sally Smith
Hughes offers the first book-length history of this
pioneering company. Hughes provides intimate portraits
of the people significant to Genentech's science and
business, including co-founders Herbert Boyer and Robert
Swanson, and in doing so sheds new light on how
personality affects the growth of science.By placing
Genentech's founders, followers, opponents, victims, and
beneficiaries in context, Hughes also demonstrates how
science interacts with commercial and legal interests
and university research, and with government regulation,
venture capital, and commercial profits. Integrating the
scientific, the corporate, the contextual, and the
personal, Genentech tells the story of biotechnology as
it is not often told, as a risky and improbable
entrepreneurial venture that had to overcome a number of
powerful forces working against it. |
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