If you're in business for yourself, From Invisible To Icon is for you. That's right - accountants, attorneys, creatives, doctors, financial planners, insurance salesmen, landscapers, real estate agents, and plumbers. And that goes for you corporate types as well. I'm sure you've figured out by now you're really working for yourself. If you market your services, you need this book. These techniques are perfect for any small business owner or professional. It's about going places. It's about positioning yourself as an expert in whatever you do, and what it can mean for your brand. We all know that personal branding has become the secret weapon of today's business sphere. Just as the nature of business has been altered forever by the forces of branding, achieving success as an individual has also changed. And just as many businesses fail to adapt and deploy effective brand strategies, most individuals also fail to get it right. Don't let yourself be one of them. Read From Invisible To Icon and create a personal brand that allows you to maximize your ability to work at the top of your industry, gives you access to the right opportunities and brings clients to you. If you position yourself as an expert, there's no limit to what you can do. It's that simple