After emmigrating to Canada in the 1950s, Fred Herzog (*1930 in Bad Friedrichshall) devoted himself to what was, at the time, an unusual medium: color photography. In this way he broke through the established perceptions and theoretical opinions, most of which accorded to black-and-white photography the status of art. As a pioneer in the field of color photography, Herzog perfected his eye for the supposedly insignificant. His motifs are the streets of Vancouver, supermarkets, gas stations, bars, urban scenery, landscapes, and, again and again, man in his environment the heights and depths of the North American dream. He tested the potential of color photography as a medium for great objectivity and great artistry alike, and his critical viewpoint allows us to the banal, the ephemeral, and the apparently meaningless. Above all, however, color lends his photographs a unique atmosphere and power, and is ultimately what makes them seem authentic.