We all witness, in advertising and on supermarket
shelves, the fierce competition for our food dollars. In
this engrossing expose, Marion Nestle goes behind the
scenes to reveal how the competition really works and
how it affects our health. The abundance of food in the
United States - enough calories to meet the needs of
every man, woman, and child twice over - has a downside.
Our over-efficient food industry must do everything
possible to persuade people to eat more - more food,
more often, and in larger portions - no matter what it
does to waistlines or well-being. Like manufacturing
cigarettes or building weapons, making food is big
business. Food companies in 2000 generated nearly $900
billion in sales. They have stakeholders to please,
shareholders to satisfy, and government regulations to
deal with. It is nevertheless shocking to learn
precisely how food companies lobby officials, co-opt
experts, and expand sales by marketing to children,
members of minority groups, and people in developing
countries. We learn that the food industry plays
politics as well as or better than other industries, not
least because so much of its activity takes place
outside the public view. Editor of the 1988 "Surgeon
General's Report on Nutrition and Health", Nestle is
uniquely qualified to lead us through the maze of food
industry interests and influences. She vividly
illustrates food politics in action: watered-down
government dietary advice, schools pushing soft drinks,
diet supplements promoted as if they were First
Amendment rights. When it comes to the mass production
and consumption of food, strategic decisions are driven
by economics - not science, not common sense, and
certainly not health. No wonder most of us are
thoroughly confused about what to eat to stay healthy.
An accessible and balanced account, "Food Politics" will
forever change the way we respond to food industry
marketing practices. By explaining how much the food
industry influences government nutrition policies and
how cleverly it links its interests to those of
nutrition experts, this path-breaking book helps us
understand more clearly than ever before what we eat and
why.
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