''Film Marketing'' is the first book to consolidate
existing literature into a well informed and
academically sound textbook. The book focuses on the
film industry as a whole, which incorporates popular
(mainstream) fiction films (usually) in English, non
English language fiction films, documentary films and
art house films. In doing so, it is firmly embedded in
the global film industry. Although the film industry is
global, it is dominated by the Hollywood major studios,
and as such, discussion of the Hollywood film industry
will be highlighted. But, unlike other film marketing
books on the market, this book also highlights other
successful film industries, such as Korea, Nigeria and
India, as well as looking at examples of film marketing
practices from a range of other countries which provide
interesting case studies from Denmark, France, the UK
and Hong Kong. ''Film Marketing'' offers the student a
unique combination of theory and practice and written in
accessible student-friendly manner, presents an
appealing and must-have text for anyone studying
film.The book includes full pedagogical features and
additional lecture resources, available at website
allowing for easy use by both lecturer and student. To
access the Teaching Support Materials, click on the
Instructor Manual tab at the top right of the page. You
must be registered and logged in to view this tab. It is
the only book dedicated to marketing in the rapidly
growing film industry, from a marketing perspective. It
is the first book to include global examples such as
Korea, Nigeria, India, Denmark, France, the UK and Hong
Kong, as well as Hollywood. It is the first book to
combine theory and practice with a student-friendly use
of pedagogy and providing additional lecturer resources,
available at website including PowerPoint slides,
exercises and further reading. |
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