Over the past three centuries, London has
established itself as one of the worlds most inventive
fashion capitals. City life and fashion have always been
intertwined, but nowhere has this relationship been more
excitingly expressed than on the streets of London.
Fashioning London looks at the manner in which
particular styles of dress became associated with this
leading international city, ultimately challenging the
dominance of Paris, Milan and New York.From the
ballrooms and boxing rings of the eighteenth century,
through Victorian extremes of poverty and conspicuous
consumption, to the flamboyant explosions of subcultural
taste that define the capital today, Londoners have
constantly offered an idiosyncratic reading of
fashionability that has profoundly influenced the nature
of style elsewhere. Breward constructs an original
history of clothing in London its manufacture, promotion
and cultural meaning while showing how issues of space,
architecture and performance impinge on notions of
fashionability. It highlights the importance of such
outfits as the dandy's suit, the dolly bird's mini-skirt
and the second-hand ensemble of the punk in forming our
understanding of the capital's distinctive character.
Drawing on a range of sources, including paintings,
street photography, maps, tourist guides, literature,
stage and press representations, Fashioning London
paints a vivid and definitive portrait of Londons
iconoclastic style.
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