Since the industrial revolution, progress has meant
an increase in labour productivity. ''Factor Four''
describes a new form of progress, resource productivity,
a form which meets the overriding imperative for the
future (sustainability). It shows how at least four
times as much wealth can be extracted from the resources
we use. As the authors put it, the book is about doing
more with less, but this is not the same as doing less,
doing worse or doing without. In 1972, the Club of Rome
published ''Limits to Growth'', which sent shock waves
around the world by arguing that we were rapidly running
out of essential resources. This Report to the Club of
Rome offers a solution. It lies in using resources more
efficiently, in ways which can already be achieved, not
at a cost, but at a profit. The book contains a wealth
of examples of revolutionizing productivity, in the use
of energy; from hypercars to low-energy beef; materials,
from sub-surface drip irrigation to electronic books,
transport, video conferencing to CyberTran, and
demonstrating how much more could be generated from much
less today.It explains how markets can be organized and
taxes re-based to eliminate perverse incentives and
reward efficiency, so wealth can grow while consumption
does not. The benefits are enormous: profits will
increase, pollution and waste will decrease and the
quality of life will improve. Moreover, the benefits
will be shared: progress will no longer depend on making
ever fewer people more productive. Instead, more people
and fewer resources can be employed. While for many
developing countries the efficiency revolution may offer
the only realistic chance of prosperity within a
reasonable time span. The practical promise held out in
this book is huge, but the authors show how it is up to
each of us, as well as to businesses and governments, to
make it happen. |
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