With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them.

Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

- Crafting your Facebook profile for maximum impact
- Getting into the Facebook community: crucial dos and don’ts
- Joining the right Facebook Groups—or starting your own
- Creating a Facebook blog that attracts paying customers
- Promoting products and services with free Facebook Marketplace classifieds
- Hosting your own Facebook events: from company picnics to concerts
- Successfully advertising on Facebook, without overspending
- Promoting your business within today’s most popular Facebook applications
- Tracking the results of your advertising
- Using brand-new viral video marketing techniques
- Driving even more Web traffic to your Facebook pages
- Building your own Facebook applications

stron 273

wyd.
Wydawnictwo ue
2009 r.
ISBN 978-0[zasłonięte]789-732-8

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