Is big business part of the problem or part of the
solution? Sometimes it seems as if business exists
purely to enrich a small elite. While the world is
facing unprecedented challenges, it appears that
businesses are only interested in making profits or
paying bonuses. Big businesses are powerful machines. We
all know they have the potential to harm; but with their
resources and expertise they can also be great engines
of positive change. Rather than fighting the power of
business, should we be seeking to harness it?
Everybody's Business is a journey through the business
world. We meet the companies that are driving business
forward by mobilising to tackle the challenges we all
face. At its heart, this is a story of businesses doing
what they do best: delivering products and services that
people need, creating jobs and finding new ways to solve
old problems. It's a story of people taking the
initiative, and finding inspiration in the positive
impact of their actions. We see how some of today's
leading companies are realising that lasting success
comes from having a purpose broader than making a
profit. They know that business should benefit
customers, employees, suppliers, neighbours and the
wider world, as well as shareholders. Enduring value
comes from making business work for everybody. Start a
conversation about the role of big business in the world
and, often even before you reach the end of your first
sentence, you'll find you've unleashed a furious
response. To many, it feels as though business has
become detached from society it seems like part of the
problem, not part of the solution. That's not good for
the world: we're facing global challenges of
unprecedented magnitude, and business has the scale,
resources and expertise to make a positive difference.
This book puts a powerful argument that if you want to
fix the world, you're better off harnessing the power of
business, rather than fighting it. Royalties from this
book will support the work of TechnoServe an NGO working
on business solutions to poverty.
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