From business essentials to design inspiration, the
secrets to events industry success Author Lena Malouf is
a renowned expert in the special events industry. She
has won countless accolades for her work, including a
recent Lifetime Achievement Award from The Special
Event, and has served in major leadership positions in
several industry organizations, including as
International President of the International Special
Events Society and an advisory board member for The
Special Event. The book features straightforward advice
on operating a successful special events business,
gleaned from Malouf's more than 40 years in the event
planning industry. It includes guidance on developing a
strategy, identifying potential clients, developing
proposals, building an event budget, coordinating with
contractors, and much more. And beyond the business
components, readers will also find a section on
designing successful events, including tabletop,
ceiling, and wall decor, while a chapter on developing
thematic concepts will illustrate how an event planner
can successfully bring a theme to life. With full-color
photos in two 8-page inserts and practical checklists
throughout, this is a must-have reference for industry
professionals, special events students, and aspiring
event planning professionals everywhere.
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