David Hall has spent years trying to discover what distinguishes the entrepreneur from the ordinary mortal. It's been a challenge, since no two entrepreneurs are quite the same. But intriguingly Hall has uncovered the common core of talent and mindset that makes them stand-out from mainstream of modern business men and business women. He calls this behavioural code the "Entrecode" - a mix of traits, mindsets and abilities which combine to enable true entrepreneurial success. This book describes his quest to crack the code, by years of painstaking research and analysis. It was only when he brought in a sports trainer and neuroscientist from America, that he finally succeeded in identifying the secrets of the Entrecode. The timing could not be better, as the western world languishes in the shadow of the longest recession it has ever experienced. New jobs must be created to replace the old. Now is the time to do it. And we need successful entrepreneurs more than ever before.