Economics, Entrepreneurship, Ethics, three subjects
one does not often see addressed in one book. Yet upon
reading and studying the different treatments, an
overlap can be perceived and the interrelation of the
three becomes evident for a successful business. The
entrepreneur cannot live in isolation. To be successful
and start, grow, and manage a profitable business with
sustainability, he/she must be cognizant of all the
factors that may impact (favorable and unfavorable) the
business. In this regard a true internal
locus-of-control, a firm belief that "if it is to be it
is up to me" must exist. It is not enough to be expert
in a particular line of business or trade. One must know
the business-of-the-business. In so doing a working
knowledge of the environment in which the business is to
survive is essential. Besides the technical knowledge
which may be necessary for operations, and besides the
sales and marketing acumen possessed, the financial
language of the business must be understood and
constantly analyzed and monitored. As does the economic
conditions of the market, industry, country, and the
world; for all will have an effect on the future and
success of the venture. Constant attention must be paid
to government regulations and legislation. Ethical
considerations and behavior must always be in the
forefront of decision-making. In the final analysis the
true entrepreneur is all alone. No matter how many key
employees are hired, business partners and investors are
acquired, advisors and consultants are made available,
the founder and perhaps the CEO and COO for an extended
period of time, can never delegate ultimate
responsibility. It is therefore necessary to always be
working on the business and not simply working in the
business. A business person, founder, owner, manager,
entrepreneur certainly does not deal with economics,
entrepreneurship, and ethics in isolation. They are
interwoven and necessary for
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