As global temperatures rise, as polar bears continue to drown in melting artic ice, a growing chorus multiplicity of voices are calling on government's to act now whilst there is still a small chance of saving the planet. Yet the harsh reality ignored by pundits and policy makers is that capitalism stands as the most intractable obstacle in the way of the changes that could avert ecological devastation. This timely, well-grounded analysis reveals that inconvenient truth: There needs to be a choice between saving capitalism and saving the environment.