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What is the Digital State? What is our
Digital State of Mind? What does this Digital
State mean for brands and for businesses?
Big
data, new distribution platforms, content collaboration,
geo-targeting, crowdsourcing, viral marketing, mobile
apps - the technological revolution has transformed the
way society communicates and understands itself, and
unleashed a whirlwind of new possibilities for
marketers, as well as new risks.
Mirroring the
'collaborative play space' Tim Berners-Lee first
envisaged for the internet, Digital State brings
together Simon Pont and 13 thought-leaders drawn from
the worlds of advertising, marketing, media, publishing,
law, finance and more, to explore what the digital age
means for us as individuals, and the implications for
the brands seeking to engage with us.
Edited and
part-written by Simon Pont, Digital State
explores the possibilities and pitfalls of our digital
age, an age where people can be brought together and new
opportunities explored like never
before.
Contributors include:
Faris Yakob,
Strategist, creative director, writer, public speaker
& geek; former Chief Innovation Officer (MDC
Partners); Judd Labarthe, Former Executive
Planning Director, Argonauten; Bettina Sherick,
SVP, Digital Strategic Marketing, 20th Century Fox
International; Austen Kay, Co-founder & Joint
Managing Director, w00t! Media; Christian
Johnsen, Global Strategy Director, Aegis North
America, and cocreator of This Place; Hans
Andersson, Senior Partner, Forsman & Bodenfors;
Tamara Quinn, Head of Intellectual Property,
Berwin Leighton Paisner; Nicholas Pont, SVP,
PIMCO; Vicki Connerty, Head of Newcast,
ZenithOptimedia Australia; Malcolm Hunter, Brand
& Communications Consultant, former Chief Strategy
Officer (Aegis); Greg Grimmer, Co-founder,
Hurrell Moseley Dawson & Grimmer (HDMG); Stefan
Terry, Founder of Leap of Being; former Managing
Partner, Heavenly Group Ltd
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