Diane is the frank and compelling story of an
extraordinary woman and her adventures in fashion,
business, and life. "Most fairy tales end with the girl
marrying the prince. That's where mine began," says
Diane Von Furstenberg.She didn't have to work, but she
did. She lived the American Dream before she was thirty,
building a multimillion-dollar fashion empire while
raising two children and living life in the fast
lane.Von Furstenberg's wrap dress, a cultural phenomenon
in the seventies, hangs in the Smithsonian Institution.
"No one was making a little bourgeois dress, so I did,"
she told Newsweek in her 1976 cover story. The dress
achieved such popularity that in the five years it was
on the market, Diane sold more than five million of
them. Her entry into the beauty business in 1979 was as
serendipitous and as successful.Diane learned her trade
in the trenches, crisscrossing the country to make
personal appearances at department stores, selling her
dresses and cosmetics. "As I was learning to be a woman
and enjoying being one, I was sharing my discoveries,
designing for my needs, and making a business of it,"
she writes. That business had its ups and downs.
Eventually, there was so much demand for and exposure of
the dress that the market became saturated; on the verge
of bankruptcy, she licensed that part of the business,
focusing on her fragrance and beauty products.Von
Furstenberg's personal world unraveled a bit in 1980
when her mother, Lily, a survivor of Auschwitz, had a
breakdown. Diane of course knew about her mother's
experience in the camps, though her mother had never
wanted to dwell on it. She understood that her own need
for freedom came from her mother's lack of it, and that
her resilience derived from her mother's life lesson to
always turn a negative into a positive.Leaving the glitz
of Manhattan and the music of Studio 54 behind, Diane
escaped to Bali with her children, returning inspired
and renewed. With all of this energy, the cosmetics
business flourished. But it grew so fast that in 1983
she found herself undercapitalized and was forced to
sell.In 1985, having given up control of her brand to
licensees and with her children away at school, Diane
turned her back on America and packed for Paris. She
spent four years in her new role as part of the literary
scene there, trading in her spike heels for flat shoes
and tweed.In 1990, she found she missed the chase and
returned to New York to regain control of her name and
relaunch her company. Frustrated by the degraded status
of her brand and dismissed by the retail community, she
searched for a new way to reconnect with her customers.
She found it through the revolutionary new medium of
teleshopping and once again became a success. However,
she still wanted to return to retail.In 1997, as the
wrap dress was making a comeback with the nostalgia for
the seventies, Von Furstenberg, with the help of her
beautiful daughter-in-law, Alexandra, redesigned the
dress for the nineties and made her name relevant to a
whole new generation.Now, at fifty, Diane works to make
sense of the contradictions in her life: glamour vs.
hard work, European vs. American, daughter of a
Holocaust survivor vs. wife of an Austro-Italian prince,
mother vs. entrepreneur, lover vs. tycoon. She emerges
wiser, stronger, and ever more determined never to
sacrifice her passion for life. |
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