What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? In a quest to find answers to these questions, ''Deconstructing Product Design ''engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including: Robert Blaich, industrial design; Jill Butler, graphic design; Alan Cooper, technology design; Brock Danner, architecture; Kimberly Elam, graphic design; Donald Emmite, design history; Larimie Garcia, graphic arts; Scott Henderson, product design; Kritina Holden, human factors; Robert Kingslyn, graphic design; Jon Kolko, interaction design; Lyle Sandler, experience design; Rob Tannen, human factors; Dori Tunstall, Design Anthropology, Steven Umbach, Product Design; Paula Wellings, interaction design. Continue the deconstruction at www.deconstructingproductdesign.com.