This book is not just another theoretical text about statistics or data mining. No, instead it is aimed for you DBAs who want to use SQL, or bolster your understanding of statistics to support data mining and customer relationship management analytics.

Each chapter is self-contained, with examples tailored to real business applications. And each analysis technique will be expressed in a mathematical format for coding as either a database query or a VB procedure using SQL. Chapter contents include formulas, graphs, charts, tables, data mining techniques, and more!