Cybershops

Claudia Gerdes (Author), Jutta Nachtwey (Author)

Internet shopping is revolutionizing retail businesses, from global giants to exclusive boutiques. No marketer can afford to ignore the millions of shoppers logging onto the Internet in search of bargains or of difficult-to-find specialist items. Cybershops is the first visual study of the best examples of flourishing virtual shop windows around the world -- from multinational companies to one-of-a-kind dealers, from computer equipment to antiques and high fashion. The featured sites are eye-catching, well organized, and, above all, effective. Full of inspired designs and clever marketing ideas, Cybershops is an essential book for both entrepreneurs and web designers.