In today's competitive Media industries, it's essential that your CV ticks all the right boxes as it determines the first impression an employer will form of you. If you don't convey your skills clearly and effectively, your application may go straight in the bin. Having read thousands of CVs as a producer, writer and director Gavin Ricketts can immediately tell when someone has got it right or wrong. He has 15 years of industry experience and six years' experience of running and marketing his own production company. ''When we post a job ad, we get so many responses that those that do not hit the nail on the head go in the recycle bin. But a poor CV is not always indicative of a poor applicant; many simply do not do their senders justice.'' Distilling this experience and backing it up with industry research, Gavin has developed a successful course on how to write a great CV for the television, animation and other creative industries. Clearly Creative CVs will give a new insight into why certain CVs are picked over others and equip readers with skills that will see a rise in the number of interview requests, job wins and annual earnings. It's a must-read for anyone trying to get into the industry - including graduates leaving university and embarking on their career path.