|
'Business Travel and Tourism' provides a
comprehensive, international overview of business
tourism from both a theoretical and practical
perspective.
With the use of case studies from around
the world, 'Business Travel and Tourism' explores a
broad range of issues, including:
* The global
business tourism market
* The design of business
tourism facilities
* The role of the destination in
business travel and tourism
* The social, economic,
and environmental impacts of business tourism
* The
ethical dimension of business tourism
* The marketing
of business tourism products
* The impact of new
technologies on the business tourism market
* How to
organise successful conferences, exhibitions, and
incentive travel packages
Case studies include
Disneyland Paris, Hong Kong, Amsterdam RAI International
Exhibition and Congress Centre, Hilton, Page and Moy
Marketing, Lufthansa, Air France, and Legoland
UK.
'Business Travel and Tourism' is the first text
to offer a comprehensive overview of the growing but
neglected area of business tourism. With the use of a
wide range of up-to-date case studies and major
practical exercises to help students to broaden and
deepen their understanding of this area of tourism, it
is an invaluable text for all students on travel and
tourism courses at degree and BTEC/HND level, or those
taking tourism options in leisure, business studies,
hospitality management or geography.
the first
text to offer a comprehensive overview of the growing
but neglected area of business tourism
an
international perspective of business tourism
a wide
range of up-to-date case studies and exercises - helping
students to broaden and deepen their understanding of
business tourism
|
|
