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Borrowing
Brilliance: The Six Steps to Business Innovation by
Building on the Ideas of
Others |
PRODUCT
DETAILS: Author: David
Kord Murray Language: English Publisher: Random House
Business Publication Date: 1 April 2010 Dimensions: 13.2 x 19.9 cm Format: Paperback Pages: 304 Condition: NEW Product_ID: 1D4794A196
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Most of us think that outstanding success
derives only from groundbreaking innovation. But we're
wrong. In fact, many of the most successful business
ideas of our time have come about when someone has
borrowed and adapted an idea from somewhere else. In
Borrowing Brilliance, David Kord Murray explains
exactly how you can do the same. He demonstrates
conclusively that new business ideas are simply
combinations of existing ideas, and then sets out to
show how you can solve current problems and create new
opportunities by learning where to look for ideas and
answers. In the process, he takes you through a simple
six-step programme that will help you not only create
the right mindset to innovate, but test the ideas you
come up with, and implement them successfully. His
reassuring message throughout is that since brilliance
can be borrowed, it lies within the reach of us
all.
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Książki
wysyłamy w ciągu 5-7 dni roboczych.
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