One of the all-time classic self-help books.. Twenty-five years and four million readers show that Born to Win can change lives for the better. This bestselling classic uses the well-known psychological method called transactional analysis (TA) to uncover the roles we unconsciously act out day after day. Its fifty gestalt exercises have helped a generation realize how they communicate with others and think about themselves. If you want to have more control over your life, work more efficiently, and love others happily, Born to Win will help bring out the insight and confidence of a born winner.