In March 2005, Morgan Stanley, the most prestigious
and, until recently, the most successful investment bank
on Wall Street exploded when a group of eight retired
executives ignited a revolt. This 'Group of Eight' - an
Ivy League cohort that included a former chairman and
president - called for the removal of CEO Philip
Purcell, a Midwesterner who had come to power following
Morgan Stanley's 1997 merger with Dean Witter Discover,
where Purcell had been the chief executive.In the next
four years, Purcell presided over a 50 per cent stock
decline and a series of high-profile government and
shareholder suits that Morgan Stanley has lost and, it
seems, will continue to lose. But the revolt of the
Group of Eight was about more than business performance;
it signaled a clash of cultures and a battle for the
soul of America's pre-eminent financial institution.
Since its founding Morgan Stanley has been an
aristocratic enterprise, guided by the motto 'A
First-Class Business in a First-Class Way'.The House of
Morgan stood for more than success with honor; there was
an ethos about the place that was unique - some would
say sacred - and the Eight believed that this ideal had
been undermined by Philip Purcell. ''Blue Blood and
Mutiny'' opens in early 2005, when the usually
closely-guarded opinions of the Eight publicly boiled
over. After their concerns were brushed off by the Board
of Directors - packed with associates of Purcell - and
several sympathetic executives resigned, the Eight
bought a full-page ad in the Wall Street Journal in
which they called for the Board to appoint a new CEO.
The unprecedented move stirred massive press attention,
including a cover story in Fortune, and sparked rumors
on Wall Street that Morgan Stanley was a buyout target.
For the time, however, the Eight appear to have won the
battle, for in June 2005 Purcell resigned and former
president John Mack - who had been pushed out by Purcell
- was appointed CEO. |
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