SALES HANDLE: Gourmet and gluten-free -- these words don't usually go together. Until now. Experience 78 delicious recipes for classic American desserts and gorgeous French pastries, from layer cakes to muffins -- all made without gluten, in one beautifully photographed and illustrated package. * Competitive titles are crunchy (read: ugly). This book is gorgeous. * Author is well-regarded and beautiful. She has French pastry chops and the shop is in Austin. She's established a blog presence: http://blackbird-bakery.com/topic/baking/ * Blackbird Bakery has a celebrity following, including: Ben Harper, Laura Dern, David Arquette, Courteney Cox Arquette, Kelly Slater, and Island Def Jam. (See sales info for list of gluten/wheat-free celebs and other benefits of a wheatless diet)