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Big Data: A
Revolution That Will Transform How We Live, Work and
Think |
PRODUCT
DETAILS: Author: Viktor
Mayer-Schonberger, Kenneth Cukier Language:
English Publisher: John Murray Publication Date:
10 Oct 2013 Dimensions:
19.2 x 12.8 x 2 cm Format:
Paperback Condition: NEW Product_ID: 1D4D547927
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A New York Times bestseller.
Longlisted for the Financial Times/Goldman Sachs
Business Book of the Year Award. Since Aristotle,
we have fought to understand the causes behind
everything. But this ideology is fading. In the age of
big data, we can crunch an incomprehensible amount of
information, providing us with invaluable insights about
the what rather than the why. We're
just starting to reap the benefits: tracking vital signs
to foresee deadly infections, predicting building fires,
anticipating the best moment to buy a plane ticket,
seeing inflation in real time and monitoring social
media in order to identify trends. But there is a dark
side to big data. Will it be machines, rather than
people, that make the decisions? How do you regulate an
algorithm? What will happen to privacy? Will individuals
be punished for acts they have yet to commit? In
this groundbreaking and fascinating book, two of the
world's most-respected data experts reveal the reality
of a big data world and outline clear and actionable
steps that will equip the reader with the tools needed
for this next phase of human evolution.
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