AVAs Basics Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Graphic Design. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Format represents the physical point of contact with the user, affecting how a designs printed or digital information is received. Format demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. The book examines established format standards and suggests how thoughtful application of pre-existing models can add an extra dimension to design.