Elements of Marketing
Anthony R. Morden

DP Publications London 1989

stan dobry

str. 678

format 13,5 x 21,5 cm

waga 525 g

This manual seeks to provide a broad and comprehensive introduction to the principal ideas of the theory and practice of marketing, intended particularly for students taking certificate level examinations of the major professional institutions - such as IOM, BTEC and SCOTVEC - or whose syllabus includes the study of marketing. It can be used both as a class textbook and for individual study. It may also prove useful for practising managers and specialists undergoing in-company training and development. The material is structured around sections and chapters which deal with the various specific concepts and topics. Each chapter is summarized and each section has questions for self-review and full past paper questions.