Anthropology Matters! examines the research methods, perspectives, and application of anthropology in a way that bridges the gap between the real world and the academic study of anthropology. What does anthropology have to do with shopping, body image, and watching television? What unique skills and perspectives do anthropologists bring to discussions on controversial issues like ethnic conflict, female circumcision, and same-sex marriage? These questions form the basis of a book that challenges students to link common concepts discussed in anthropology to contemporary issues and practices, to think of anthropology not only as an academic discipline but as a venue for their citizenship in both local and global communities. Anthropology Matters! enhances the discussions put forth in general anthropology textbooks and brings those discussions to life.