Business practices in Japan inspire fierce and even
acrimonious debate, especially when they are compared to
American practices. This book attempts to explain the
remarkable economic success of Japan in the postwar
period--a success it is crucial for us to understand in
a time marked by controversial trade imbalances and
concerns over competitive industrial performance.
Gerlach focuses on what he calls the intercorporate
alliance, the innovative and increasingly pervasive
practice of bringing together a cluster of affiliated
companies that extends across a broad range of markets.
The best known of these alliances are the keiretsu, or
enterprise groups, which include both diversified
families of firms located around major banks and trading
companies and vertical families of suppliers and
distributors linked to prominent manufacturers in the
automobile, electronics, and other industries. In
providing a key link between isolated local firms and
extended international markets, the intercorporate
alliance has had profound effects on the industrial and
social organization of Japanese businesses. Gerlach
casts his net widely. He not only provides a rigorous
analysis of intercorporate capitalism in Japan, making
useful distinctions between Japanese and American
practices, but he also develops a broad theoretical
context for understanding Japan's business networks.
Addressing economists, sociologists, and other social
scientists, he argues that the intercorporate alliance
is as much a result of overlapping political, economic,
and social forces as are such traditional Western
economic institutions as the public corporation and the
stock market. Most compellingly, Alliance Capitalism
raises important questions about the best method of
exchange in any economy. It identifies situations where
cooperation among companies is an effective way of
channeling corporate activities in a world marked by
complexity and rapid change, and considers in detail
alternatives to hostile takeovers and other
characteristic features of American capitalism. The book
also points to the broader challenges facing Japan and
its trading partners as they seek to coordinate their
distinctive forms of economic organization.
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