If you are an aspiring or professional photographer
looking to break into advertising, "Advertising
Photography: A Straightforward Guide to a Complex
Industry" will provide you with an honest and uncensored
look at this highly competitive and lucrative business.
While working in the advertising photography industry
can be glamorous and financially rewarding, it can also
be intimidating and difficult to break into, requiring
networking savvy, financial know-how, and marketing and
business skills on top of photographic talent.
"Advertising Photography" strips away the glitz and
presents a candid and complete picture with solid advice
to newcomers. It helps you learn how to get your
business started, including writing a business strategy,
successfully negotiating a bid, what to expect during
the shoot, post production and delivery tips, and how to
properly invoice your clients. This book explores
several business management styles supported by the
real-world experiences of veteran advertising
photographers, illustrated with stunning full-color
images of the work that got them where they are today.
By examining the methods and strategies used by those
who have already made it in the industry, it also helps
you learn smart business practices to apply to your own
work, giving you time to focus on the creative aspects
of your craft, which is what will ultimately lead you to
a successful advertising photography career. It helps
you to learn from the experiences - good and bad - of
those who have been there! It includes: practical how-to
tips, information, and examples from each of the top
genres; learn how to get your business started,
including writing a business strategy, licensing and
copyright information, creating branding for websites
and portfolios, insurance and legal issues, and more;
and, essential industry resources for estimating and
invoicing software, professional organizations,
marketing services, and creative consultants.
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