Many actors treat their profession as a purely
artistic endeavor, rarely conceding that there is more
to making a living than simply showing up on stage or in
front of a camera. By refusing to seriously acknowledge
that self-promotion is vital to their livelihoods, many
performers can get quickly discouraged by the vicious
circle of audition and rejection. However, with a little
foresight and planning, actors can learn how to become
their own best advocates for a career in the business of
show. In Act Like It's Your Business: Branding and
Marketing Strategies for Actors, Jonathan Flom helps
actors and others in the arts understand the power of
branding. This guide walks the reader through the
process of creating a personal brand for a small
business and then marketing that brand and broadcasting
it through every step of the process-from choosing
clothing, arranging headshots, and designing resumes to
selecting a repertoire, building a website, obtaining
business cards, and networking. Flom also offers advice
on such real-world issues as goal-setting, finances,
contracts, and day jobs and provides insight and
guidance on how to approach agents, auditions, and
casting directors. A book of empowerment meant to shift
the balance of control to actors themselves, Act Like
It's Your Business is aimed at professional performers
as well as students who are getting ready to transition
from college to career. Structured logically and step by
step, this accessible guide will become the standard for
nearly anyone hoping to build an enduring career in the
performing arts.
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