"If you own a website, you're a
publisher."
Interruption marketing is a thing of the
past. We can no longer only talk to our audience. We
must join the conversation that's already
happening.
The world of marketing has been radically
changing in the last couple of years to a new kind of
marketing. Businesses that have been spending their
marketing budgets on print, TV, banner ads, and even PPC
are realizing that there is a better way. A better way
to attract leads, to nurture those leads, to lower your
cost per sale and to speed up the buying process. That
way is content marketing.
The companies that are
succeeding right now are the ones creating content that
engages their customers and brings in the
business.
That's where this book comes in. Many
marketing books present themselves like the consultant
who comes in and says, "Here's the strategy you need,
but I don't implement. I don't actually do it. That's
for you to figure out." But if you're going to be
successful, you need to understand how to create and
promote compelling content that brings in the customers
- not just that you need to.
Accelerate! provides the
reader with a comprehensive understanding of what it
takes to execute a successful content marketing
strategy, no matter how big or small your organization
is.
Any one of the chapters in this book could be
books unto themselves, but rather than write a
multi-volume encyclopedia on the subject, Arnie has
created a portable field guide for your marketing
strategy.
Accelerate! will:
- Guide you through the 8 steps to a successful
content marketing plan from developing a strategy to
measuring results
- Give 16 examples of content you can create for
your business
- Review real case studies from both small and large
businesses that are doing it right
- Highlight the best and most used tools in the
industry, most of which are free!
- Showcase contributions from 13 other industry
experts including; Jay Baer, Rand Fishkin and Joe
Pulizzi.
"Content marketing is about
providing information of value to the customer. The
business that provides that information will win." Get
started with Accelerate! today.
From the Back
Cover"Content marketing isn't necessarily
hard, but it can be complicated. And that's why this
book is so indispensable. Prepare to be amazed."
- Jay Baer, Co-Author of The NOW
Revolution."Kuenn's innovative and sound
strategies for content marketing and development shine
brightly in Accelerate!, an outstanding and thoroughly
fascinating example of today's best practices for
building a successful online business."
-
Brett Tabke, CEO, WebmasterWorld Inc."In an
era where everyone can have a voice, if they choose to,
Kuenn provides a practical guide on how to leverage your
voice to its full advantage. It's a must for marketers
who have to learn how to transform themselves into
producers of valuable and relevant content."
- Gord Hotchkiss, Senior Vice President,
Mediative"I found Accelerate! a breath of
fresh air in the whirlwind of online marketing books
that have come out recently. Accelerate! provides good
solid logic and assists the reader in understanding the
magic behind the curtain of Internet marketing."
- Lon Safko, author of The Social Media
Bible
