Your brand is one of your most valuable assets; how do you make it stand out? Here you have 100 great ideas that companies are already using to make their brands successful. Instant inspiration for every organisation that's aiming to build a brand. Of course, not all 100 ideas in the book will be exactly right for your own situation, but you'll find plenty that you can adapt and use straight away. It's not just about your logo. You'll find ideas about all facets of branding, from your brand name to your building, from eco bags to social media. Each one is followed up with practical advice on how to apply it. Clear, concise and direct, 100 Great Branding Ideas will help you develop, review and revitalise your brand.