Microsoft 2.0: How Microsoft Plans to Stay Relevan

19-01-2012, 21:49
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Mary Jo Foley

ISBN: 978-0[zasłonięte]470-198-5

Hardcover

304 pages

May 2008

Does Bill Gates s retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn t think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant s post-Gates future. Don t be surprised to be surprised.

Foreword: The Microsoft 2.0 World (According to Mini-Microsoft).

Acknowledgments.

Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft.

1 Microsoft 1.0: It Was All about Bill.

2 Microsoft 2.0: The Buzzwords.

3 Microsoft 2.0: The People.

4 Microsoft 2.0: Products on the Near-Term Radar Screen.

5 Microsoft 2.0: Big-Bet Products.

6 Microsoft 2.0: Tried and True Business Models.

7 Microsoft 2.0: Untried but Unavoidable Business Models.

Conclusion: On to Microsoft 3.0.

A Memos, Letters, and E-mails.

B Annotated Reading List.

Index.

Microsoft 2.0: How Microsoft Plans to Stay Relevan

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