This is the comprehensive guide for all those wishing to explore the fascinating potential of metaphor. Conducting a systematic analysis of the effectiveness of metaphor, this work examines: the structure of a metaphor: from its essential elements to its optional components; the delivery of metaphor: from rapport-building and communication skills to the art of effective story-telling; what makes metaphor work, with examples of poor and good usage. Forming a complete reference and resource for clinician and therapist, ''Metaphoria'' investigates: the application of metaphor for all ages; the use of metaphor in specific approaches such as: sleep induction, pain control, trauma, reframing, art therapy, hypnotherapy, healing, preparation for surgery, narrative therapy, solution-focused therapy and ordeal therapy; language forms; metaphor in Ericksonian psychotherapy and hypnosis; themes and ideas. Containing sample scripts and suggestions for basic and advanced metaphors, plus a history of the use of metaphor, ''Metaphoria'' provides readers with everything they need to fully comprehend the metaphor's unique properties and to create metaphors for their own unique purposes.